Dennis Peron was one of the most influential and outspoken pioneers of the modern medical marijuana movement in the United States. Often referred to as the “Father of Medical Marijuana,” Peron played a central role in legalizing medical cannabis in…

Jorge Cervantes is one of the most recognizable and respected educators in the world of cannabis cultivation. Known for his signature hat and clear, instructional teaching style, Cervantes has spent decades helping growers understand the science and art of marijuana…

Ed Rosenthal is one of the most influential figures in modern cannabis culture. Often referred to as the “Guru of Ganja,” Rosenthal is a horticulturist, author, educator, and long-time cannabis activist whose work has shaped cultivation practices and legalization efforts…

Dr. Dina (real name Dina Browner) is one of the most influential and recognizable figures in the modern medical cannabis movement — especially in Southern California. Though not a medical doctor, she earned her nickname from longtime friend and collaborator…

Rick Simpson is a Canadian medical cannabis advocate best known for popularizing a high-THC cannabis extract commonly referred to as Rick Simpson Oil (RSO). Through his personal health story and public activism, Simpson became one of the most widely recognized…

Jack Herer was one of the most recognizable and influential figures in modern cannabis activism. Known as “The Emperor of Hemp,” Herer dedicated much of his adult life to challenging marijuana prohibition and restoring industrial hemp as a legitimate agricultural…